Karen Knapstein, Author at Roofing Elements

Marketing Through An Election Year

Posted by Karen Knapstein | Business Management

Home service companies are increasingly asking whether they should push, maintain, or pull back on marketing spend after the summer peak. Here are the answers.

SPRI Partnering with FM Approvals To Create a New Test Standard

Posted by Karen Knapstein | News & Trends, Single Ply

SPRI and FM Approvals are working together to create a new test standard for substrates for low-slope roofing systems.

SPRI to Host 6-Hour Wind Design Seminar

Posted by Karen Knapstein | News & Trends, Wind

SPRI, Inc. is hosting a Wind Design Seminar Oct. 16 in Concord, NC. AIA and IIBEC continuing education credits are available.

How to prepare your roofing business for hurricane season

Posted by Karen Knapstein | Business Management, Hurricanes

How to prepare a roofing business for the uptick in business caused by hurricanes

5 SEO Techniques to Boost your Roofing Company’s Website

Posted by Karen Knapstein | Business Management

Use these SEO techniques to place your roofing company in the best position possible to bring in potential customers.

Digital Marketing: PPC vs Organic Search

Posted by Karen Knapstein | Business Management

How to find the right balance between PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization)

Business Marketing: 3 Things to Consider for 2023

Posted by Karen Knapstein | Business Management

To ensure your success in the new year: Keep up with technology, understand the trends in marketing/advertising and how to better manage capacity to keep callboards full.