Roofing Elements Magazine is part of a growing network of magazines and trade shows owned by Shield Wall Media. Magazines also include: Rural Builder (business management magazine for rural contractors)Metal Roofing Magazine (the only publication devoted solely to metal roofing)Frame Building News (exclusively devoted to the post-frame market); Garage, Shed & Carport Builder (the new resource for manufacturers and contractors who build garages, carports and sheds), and Rollforming Magazine (exclusively for rollformers who serve the construction industry).

Simply put, Roofing Elements investigates how weather, heat, cold, wind, and other physical elements impact roofing and roofers. If you’ve dealt with wildfires, serious snowfall, ice dams, or severe winds, among others, you know there’s a lot of power behind these natural and even man-made situations. Roofing Elements is a source for better understanding how these factors affect roofs and those doing the installing.

Launched in 2021, this business-to-business publication discusses the impact these instances can have on roofs of varying material, explore options for avoiding damage, preserving roof work and saving money, examine technical tips and best practices for installation and maintenance of roofs in light of these conditions, and review requirements and regulations influenced by the impact of varying elements.


  • Roofing Elements is the only publication addressing the impact natural and man-man elements can have on roofs and those handling roof installation.
  • The articles and information in Roofing Elements Magazine come directly from the source: industry professionals. You can trust that you are gaining expert advice and insight.
  • Roofing Elements helps you to uncover applicable data and details you can use to advance your business and knowledge.


  • All readers of Roofing Elements have activated their subscriptions within the last 2 years.
  • 60% of readers are contractors or roofing contractors.
  • 55% of readers are owner/president/partner of their company.
  • Your advertising, be it in print or online, puts you in front of the decision makers.


  • Project of the Month
  • Business Profile
  • Technology Tips

For more information see our media kit.

Click to read the Media Kit


The Construction Rollforming Show is unique. If you roll form or use benders or brakes to form panels, channel, studding, soffits, gutters, carport or other construction components this is your show. The educational programming and exhibitors are tailored specifically to companies that roll form or metal form for the construction industry. This IS NOT a show for small contractors. This is a specific niche of manufacturers and builders large enough to do their own fabrication and buy materials and components in pallet, container or truck load lots.

For More Information Contact:
Missy Beyer
[email protected]

Since we publish magazines that have been around for decades, Shield Wall Media has long-standing relationships with suppliers and manufacturers. The Garage, Shed & Carport Builder Show brings many of them together so builders of special-use residential structures can find the materials and services they need all in one place. In addition to a robust exhibit hall, the show includes educational sessions and other networking opportunities for manufacturers and shed builders.

For More Information Contact:
Missy Beyer
[email protected]

Magazines and shows are a natural complement to each other. A show will reach a small number of people while a magazine will reach several times more. Both are about communicating information and providing an opportunity for businesspeople and manufacturers to interact.

Frame Building News is the largest and oldest post-frame publication in existence. According to our most recent survey, it is basically alone in its field. It is only fitting that Frame Building News has its own show.

Many shows try to be everything for everyone and see the number of bodies on the floor as success. We know our audience and we know what we want to deliver. Our goal is a qualified audience so we can connect exhibitors and the decision makers who want to do business with them. We do several things to achieve that goal.

Connecting Exhibitors and Decision-Makers

1. Our educational programming emphasizes topics decision-makers want to see. We are not targeting crews and the person holding the hammer. We value them, but they are not our target for shows.

2. Our educational programming is included with the charge for general admission. General admission is $50. If you have relationships with exhibitors, they have an unlimited number of free guest passes. These passes include the educational programming and are good for contractors, manufacturers, or anyone else. 

3. We keep it simple and business-oriented. If you are looking for a supplier, it doesn’t take three days. Our exhibit hours are Wednesday and Thursday so you can get in, do business, and still spend your weekend with your family.

The Post-Frame Builder Show is our third show. We continue to learn from our experience and strive to improve with every show. A huge part of that is listening to our exhibitors and attendees. We need feedback to keep getting better. 

For More Information Contact:
Missy Beyer
[email protected]


Barb Prill
[email protected]

Managing Editor:
Karen Knapstein
[email protected]

Director of Events:
Missy Beyer
[email protected]

Gary Reichert
[email protected]

Corporate Mailing Address:
Shield Wall Media
PO Box 255
Iola, WI 54945

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