Westlake Royal Building Products™ Citadel™ PRO
Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), has introduced Citadel PRO, a self-adhered poly-coated base sheet that provides superior protection and simplified installation for roofers, when compared to mechanically fastened base sheets. Citadel PRO, which will be available in the Florida market, features a styrene-butadiene-styrene (SBS) modified asphalt core that self-seals around nail or screw penetrations to offer increased leakage protection.
Citadel PRO is equipped with a peel-and-stick application to maximize deck adhesion and a poly-coated top surface for increased cap sheet adhesion while eliminating the need for special tools or hot asphalt in the adhesion process while also providing superior moisture resistance and thermal stability. The poly-surface provides excellent foot traction and offers up to three months of UV resistance, perfect for uncovered exposure during the construction process.
Designed to be used with Westlake Royal TileSeal™ HT, Westlake Royal MetalSeal™ HT and GatorSeal® underlayments, Citadel PRO carries a 30-year manufacturer’s warranty when installed under Westlake Royal TileSeal HT and MetalSeal HT and a 20-year warranty when used under GatorSeal. Citadel PRO has been rigorously tested and certified to meet ASTM D1970 standards and Florida Building Code for both HVHZ and non-HVHZ regions as listed in FL14317; it is available in 3’ x 66.7’ rolls covering 200 square feet.
WestlakeRoyalBuildingProducts.com
American WeatherStar PondLevel 610
American WeatherStar has introduced PondLevel 610—a quick-curing, highly durable compound designed to eliminate ponding water on flat and low-slope roofing systems.
It’s formulated to fill low spots or building crickets for improved drainage, PondLevel 610 helps extend roof life and ensure proper water runoff across a variety of substrates, including aged roofing substrates and concrete. It eliminates ponded water areas on flat roofs and has exceptional adhesion and extreme resistance to water and freeze-thaw cycles.
Furthermore, it has a fast cure time—can apply roof system within 4 hours— and cures to a flexible and highly durable waterproof membrane.
Aether Go-To-Market Platform
Aether, a Y Combinator–backed startup, has launched a software platform designed for roofing contractors that combines roof measurement, quoting, proposal generation, lead management, follow-ups, and job tracking into a single system. The platform uses aerial imagery and proprietary AI to generate roof measurements—including slopes, facets, ridge lines, and square footage—without requiring an on-site visit. Contractors can generate digital proposals that include branded templates, multiple pricing options, financing details, and e-signature capability. The system also allows for real-time proposal tracking and status updates.
Aether includes lead management tools that score and prioritize prospects based on their likelihood of needing a new roof. It automates reminders and follow-ups to reduce missed opportunities. The platform features an “AI Agent Hub” to handle repetitive tasks such as sending follow-up emails, updating pipeline stages, and assigning jobs. A “Workflow Builder” lets users automate task sequences, such as lead assignments, scheduling, and production notifications, without writing code.
Designed for scalability, Aether supports additional trades such as solar installation, HVAC, and energy efficiency upgrades. It uses a shared CRM and unified customer records to coordinate across multiple services. Aether is intended to help contractors streamline operations, reduce manual tasks, and manage their sales and production workflows more efficiently.
www.aethernrg.com
